Facebook Monitoring Tools — track Page comments, mentions, and competitors
Track every Facebook comment, mention, and competitor in one inbox.
ReplySocial's Facebook monitoring brings every Page comment, brand mention, and competitor post into the same unified inbox you use for X, Reddit, and LinkedIn. Reply once, not five times — across all four networks from one screen.
Three steps to go from "I should be watching Facebook" to "every signal lands in my inbox."
Connect via OAuth in under a minute. ReplySocial reads public Page activity and the Pages your account manages. We never post on your behalf without explicit action.
Set up keyword monitors for your brand, product names, and common misspellings. Add competitor Facebook Pages as monitors to track new posts and public comments on their Pages. All monitors share the 3-monitor free-plan budget across X, Reddit, Facebook, and LinkedIn — Pro removes the cap.
Every Facebook match streams into the same inbox as your X, Reddit, and LinkedIn signals. Filter by platform when you want Facebook-only focus, or work through the unified queue chronologically. Reply directly from the post detail or jump to Facebook for full thread context.
The four signal types most teams actually need to watch on Facebook.
Every comment on every post on Pages you manage shows up in the inbox in near-real time. No more refreshing Meta Business Suite to see what's new.
Keyword monitors scan public posts and comments for your brand name, product names, and any keyword variations you define. Catches mentions on Pages you do not own.
Add any public Facebook Page as a monitor to track new posts and public comments. Useful for comparison-conversation engagement, churn signals, and roadmap input from a competitor's audience.
Matches appear in the inbox within minutes of posting. Filter by monitor, by platform, by unread status — work through the queue with your team or solo.
See how the unified inbox works, read our social media monitoring guide or our online brand monitoring guide, or learn about BotBlock spam filtering.
The right Facebook monitoring tool depends on what you actually need to track. For Facebook Page comments, brand mentions in public posts, and competitor Page activity, ReplySocial gives you a unified inbox that pulls Facebook signals into the same screen as X, Reddit, and LinkedIn. For audience demographics and ad performance, Meta's own Business Suite is still the right tool. The two are complementary — Business Suite tells you who your audience is; ReplySocial tells you what they are saying right now.
Set up keyword monitors for your brand name, product names, and common misspellings. ReplySocial scans public Facebook posts and Page comments for matches and surfaces every hit in your inbox in near-real time. You can also add competitor Pages as monitors to track what their audience is saying — useful for comparison-conversation engagement and competitive intel.
Yes. Add any public Facebook Page as a monitor and ReplySocial tracks new posts and public comments on that Page. Combine with keyword monitors (e.g., 'competitor X review') to surface conversations where users compare your brand to a competitor. The matches all land in the same inbox you use for X, Reddit, and LinkedIn.
No — only public content. Facebook private Groups, private profiles, and Messenger DMs are not available through Facebook's public APIs and ReplySocial does not access them. If your monitoring needs are inside private Groups, no third-party tool can help today; you'll need a member account inside the Group itself.
Meta Business Suite is built for owners of a Facebook Page — it shows your Page's comments, your inbox, and your ad performance. ReplySocial is built for monitoring brand mentions wherever they happen on Facebook (and X, Reddit, LinkedIn), including mentions on Pages you do not own. Use Business Suite for owned-channel analytics; use ReplySocial for cross-channel monitoring + reply velocity.
Yes. Free plan includes 3 monitors total across X, Reddit, Facebook, and LinkedIn — so you can dedicate one to Facebook brand mentions if that is your priority. Pro removes the monitor cap so you can run multiple Facebook monitors (e.g., one per competitor) in parallel.
No credit card. Connect a Facebook account and add your first monitor in under two minutes.