Track Twitter (X) Mentions — unified inbox with BotBlock filtering
Track every X mention of your brand. Reply fast. Skip the bots.
ReplySocial tracks every X (Twitter) mention of your brand, competitors, or product names — including replies, quote-tweets, and conversations where you're @-mentioned. One inbox, fast replies, BotBlock spam filtering on by default.
Three steps from "missing half of what people say about us" to a clean signal queue.
Set up monitors for your @handle, brand name, product names, and competitor equivalents. ReplySocial supports full X advanced search syntax inside any monitor, so you can refine queries to exclude noise (e.g., `-from:yourhandle` to skip your own posts).
Every X mention streams into the same inbox as your Reddit, Facebook, and LinkedIn signals. Filter by platform, by monitor, or by tier (Human/Suspicious/Spam). Use the one-click Hide-bots toggle to clean the view when you just want real conversations.
Every X reply action lives inline: reply, like, retweet, quote-tweet, GIF reply, bookmark — without flipping tabs to X. The action lives where the data lives.
The four signal types most brands need to watch continuously on X.
Every post that @-tags your handle, including replies and quote-tweets. The native X notifications miss many of these once volume scales — a dedicated monitor catches all of them.
Posts that mention your brand name or product without @-tagging your handle. These are usually the highest-value mentions to engage with because the author is talking about you without expecting you to see it.
Track competitor handles and brand names the same way as yours. Surface churn signals, comparison conversations, and feature-gap posts you can engage with from a position of credibility.
Every reply author scored automatically. The inbox shows tier badges (Human, Suspicious, Spam) and a one-click Hide-bots filter — you spend zero time triaging AI-generated noise or scam replies.
See how the unified inbox works, read our social media monitoring guide or our online brand monitoring guide, or learn about BotBlock spam filtering.
Set up a keyword monitor for your @handle, brand name, and product names. ReplySocial tracks every X (Twitter) mention — including indirect mentions, @-replies, and quote-tweets — and surfaces them in a unified inbox you can reply from in one click. BotBlock filters out spam reply authors automatically so the inbox stays focused on real conversations.
Mention tracking specifically watches for posts that reference an account or brand (@handle, brand name, product names). Keyword monitoring is broader — it tracks any phrase or operator-based query you define. In practice you usually want both: mentions tell you when people are talking about you directly; keywords surface adjacent conversations where someone could be talking about you without naming you.
Yes. Create monitors for each competitor handle and brand name. ReplySocial tracks mentions of competitors the same way it tracks yours, so you can spot churn signals (`competitor sucks`), comparison conversations (`alternative to competitor`), and feature-gap discussions you can step into with credibility.
Every X reply author gets scored automatically by BotBlock — our 30+ signal algorithm covering metadata (account age, follower ratio, blue check), behavior (reply timing, content duplication), and language (AI vocabulary, scam phrases, hidden Unicode). The inbox shows a tier badge (Human, Suspicious, Spam) and a one-click Hide-bots filter removes them entirely when you just want signal.
No. ReplySocial connects to your X account through standard OAuth and tracks public mentions without requiring X Premium. The free plan includes one X account and three monitors total across all four supported platforms — enough to test brand mention tracking before upgrading.
Mention monitors check on a recurring schedule and surface new matches within minutes. You can also trigger an immediate check from the monitor list when you want a fresh pull — useful during launches, news events, or when responding to a specific situation in real time.
No X Premium required. Connect one X account in OAuth and your first mention monitor starts within minutes.