Twitter/X Character Counter & Post Formatter

Standard X posts have a 280-character limit. X Premium subscribers get up to 25,000 characters per post, though most of your audience still sees the truncated version with a "Show more" link.

URLs are a common source of confusion. Every URL counts as exactly 23 characters regardless of its actual length. A 10-character short link and a 200-character tracking URL both consume 23 characters of your limit. This is because X wraps all links in its t.co shortener.

Images, videos, and GIFs do not count toward your character limit. Neither do quoted posts. Mentions at the very start of a reply also don't count against the limit, but mentions placed within the body of your text do. Knowing these rules means you can plan your posts without surprises.

Character counting on X isn't as simple as counting letters. Certain characters like emojis and some special Unicode characters count as two characters, not one. A single flag emoji can take up 4-7 characters depending on the specific flag.

This matters when you're crafting posts close to the 280-character limit. You might think you have room for one more sentence, but a few emojis earlier in the post ate more space than you expected.

Our character counter handles all of these edge cases automatically. It shows your exact remaining character count using the same counting rules X uses internally, so what you see in our tool matches what X will accept.

Threads let you go long-form on X by chaining multiple posts together. To create a thread natively, you tap the "+" button after writing your first post and keep adding replies to yourself before publishing the entire chain at once.

Good threads follow a pattern: a strong hook in the first post, one clear idea per post, and a summary or call to action at the end. Number your posts (1/7, 2/7, etc.) so readers know how long the thread is and can follow along.

Our formatter splits long text into thread-ready posts automatically. It respects word boundaries so you never get a post that cuts off mid-sentence. Paste in your full draft, and the tool breaks it into properly sized posts with optional numbering.

Front-load the important information. Most people scroll fast, so your first few words need to earn attention. If your key point is buried in the second sentence, it might as well not exist.

Use line breaks to create visual breathing room. A 280-character block of text with no breaks looks dense and gets skipped. Two short paragraphs separated by a blank line are far more readable.

Cut ruthlessly. Remove filler words like "just," "really," and "actually." Replace phrases with single words where possible: "at this point in time" becomes "now." Shorter posts consistently outperform longer ones in engagement because they're easier to read, quote, and reply to.