Brand Monitoring Tool — ReplySocial ($25/mo flat)
Brand monitoring tools for teams that need signal, not noise.
Your brand gets mentioned hundreds of times without @-tagging you. ReplySocial monitors your brand name, branded hashtags, and misspellings across X, Reddit, Facebook, and LinkedIn — and filters bot spam before it reaches your inbox, so every alert is worth reading.
Most brand teams start with X notifications and a Google Alert. Both fail in the same ways, and by the time you notice, you have missed weeks of conversations.
The majority of brand mentions on X skip the @-tag entirely. Someone posts "just tried ReplySocial and it changed my workflow" — zero @ symbol, zero notification. Native alerts catch only tagged mentions; everyone talking about you without tagging you is invisible. These are often the highest-value mentions to engage with because the author did not expect you to see it.
Brand keywords attract reply farms and scam accounts the moment any post gains traction. Without automated scoring, your team manually reviews every match to decide if it is a real person worth engaging. At volume, that triage work consumes the time you were supposed to spend actually responding to customers. The noise kills the signal.
Brandwatch starts around $800/month. Meltwater requires an annual contract with sales-qualified pricing. Brand24 caps mention volume at each tier. For a marketing team that needs basic brand coverage — not a 300-source web index — the price-to-value ratio of enterprise listening tools is hard to justify, especially when most of the value is in social channels anyway.
Your official hashtag, the informal short version, the common typo of your brand name — each one requires a separate monitor. Most tools count each keyword toward a monthly mention cap, so teams end up choosing which brand variants to track and hoping the others do not matter. They usually do.
Four features that cover the actual shape of brand conversations — including the mentions that never @-tagged you and the spam that should never reach you.
Set up monitors for your brand name, common misspellings, branded hashtags, and product names — all in the same workspace. Each monitor runs continuously across X, Reddit, Facebook, and LinkedIn. On Pro, monitors are unlimited, so you are not choosing between tracking "YourBrand" and "#YourBrand" — you track both, plus the typo, plus the competitor comparison phrase.
Every X reply author is automatically scored across 30+ signals: account age, follower-to-following ratio, AI-generated text patterns, scam phrase detection. The inbox shows Human, Suspicious, or Spam tier badges on each mention. One-click Hide-bots removes the noise entirely — you read brand mentions from real people, not reply farms trying to hijack your keyword traffic.
The /tools/unlinked-mentions finder scans X for posts that name your brand without @-tagging you — the conversations you were never notified about. These are often the most candid brand discussions: product feedback, comparison posts, word-of-mouth recommendations. Finding them means you can join the conversation rather than discovering it weeks later in a screenshot.
Brand mentions from X, Reddit, Facebook, and LinkedIn land in one inbox, filterable by platform, monitor, or bot tier. Reply to an X mention, check a Reddit thread, and review a LinkedIn comment — all without switching tabs or re-authenticating. The inbox is designed for triage and response, not just passive reading.
Brand monitoring only delivers value when the signal-to-noise ratio is high enough that your team actually acts on what it surfaces.
ReplySocial Pro is $25/month flat. Brandwatch starts at roughly $800/month. Meltwater requires custom annual pricing. Brand24 starts at $99/month with mention-volume caps. For a team whose brand monitoring needs are social-channel-first — not a 300-source web index — that cost gap is hard to argue with, and the coverage for X, Reddit, Facebook, and LinkedIn is comparable on the channels that actually matter.
The free plan covers one X account and three monitors — enough to track your primary brand name, a branded hashtag, and one competitor. Setup takes under five minutes: connect your X account via OAuth, add your first keyword monitor, and the inbox starts populating immediately. No sales call, no annual commitment, no credit card. Upgrade to Pro when you need more monitors or additional channels.
In typical brand monitoring usage, a significant share of brand mentions on X omit the @-tag — they reference the brand name as plain text. Native X notifications miss every one of those. The unlinked-mentions finder closes that gap by searching post text directly. For many teams, this single feature surfaces more actionable brand conversations than a month of standard mention alerts.
The free plan covers one X account and three monitors — no credit card required. That's enough to track your brand name, your primary branded hashtag, and one competitor. Pro is $25/month flat: unlimited X accounts, unlimited monitors, Reddit, Facebook, and LinkedIn coverage, plus BotBlock spam filtering. Compare that with Brand24 at $99/month for limited mentions, Mention at $41/month for one user, or Brandwatch's custom pricing that starts around $800/month. ReplySocial is built for teams that need real monitoring coverage without an enterprise procurement process.
Yes on both fronts. Keyword monitors match any post containing your configured phrase, so "ReplySocail" (common typo) will surface if you add it as a second monitor. For unlinked mentions — posts that name your brand without @-tagging you — the /tools/unlinked-mentions finder scans X for references to your brand that never hit your notifications tab. Branded hashtags are picked up the same way as keywords: add "#YourBrand" as a monitor and every post using it lands in your inbox. The only thing we don't do is scrape the open web or news sites — monitoring is social-channel-first (X, Reddit, Facebook, LinkedIn).
The honest answer is scope and price. Brandwatch and Meltwater are enterprise listening platforms: they index billions of web pages, generate AI sentiment reports, offer analyst support, and start at $800-$1,000+/month with annual contracts. Mention sits in the middle at $41-$179/month. ReplySocial focuses on social channels only (X, Reddit, Facebook, LinkedIn), puts the results in an engagement-ready inbox rather than a reporting dashboard, and prices at a flat $25/month. If your primary need is web and news monitoring with AI sentiment across thousands of sources, Brandwatch is the right fit. If your primary need is catching and responding to social mentions without drowning in spam, ReplySocial is the faster, cheaper path.
No — and we are deliberate about that. Many tools claim AI sentiment analysis, then mislabel sarcastic or ambiguous posts at a rate that makes the signal unreliable. ReplySocial gives you the raw mention in context, with the author's bot score (Human/Suspicious/Spam via BotBlock), so you can read the room yourself rather than trusting a classification you cannot verify. What we do classify automatically is author quality: whether a mention comes from a real person or a bot farm matters more for most brand teams than whether an algorithm guessed "positive" or "negative." We may add sentiment signals in a future release, but only when we can stand behind the accuracy.
Yes. Each monitor is a keyword or handle — you can run your brand name, your competitor's brand name, a comparison phrase like "[Competitor] vs [You]", and a branded hashtag all simultaneously. On the free plan you get three monitors total; on Pro they are unlimited. Most brand teams use a mix: two or three monitors for their own brand variants and one or two for competitors they're watching for churn signals or comparison posts. All monitors land in the same unified inbox, filterable by monitor so you can triage your own mentions before checking competitor activity.
ReplySocial monitors X (Twitter), Reddit, Facebook, and LinkedIn. X coverage is the deepest: keyword monitors, @-mention tracking, branded hashtag tracking, and BotBlock spam filtering all apply to X. Reddit, Facebook, and LinkedIn monitoring surfaces posts and comments matching your keywords in those platforms' public feeds. We do not currently monitor Instagram, TikTok, YouTube, Pinterest, Bluesky, or Threads — if those channels are critical for your brand, you would need a separate tool. We are honest about coverage rather than listing every platform with an asterisk.
Connect one X account and three monitors in under five minutes — no credit card. See what people are saying about your brand without @-tagging you. Upgrade to Pro at $25/month when you need unlimited monitors, unlimited channels, and BotBlock spam filtering.