Twitter Mentions Tracker — ReplySocial | Real-Time X Monitoring
Every X mention, unlinked or @-tagged, in one filtered inbox.
X's native notifications miss unlinked brand mentions, throttle high-volume periods, and surface bot replies alongside real ones. ReplySocial monitors every @-mention, every keyword hit, and every unlinked brand name drop — then pre-filters the spam so your inbox contains conversations worth responding to.
The gap between what X notifies you about and what people are actually saying about your brand is larger than most teams realize until they start tracking it properly.
When someone writes your brand name without @-tagging you, X sends no notification. These posts reach real audiences — they show up in search results and in followers' feeds — but you never see them unless you are running a keyword monitor. High-value complaints, praise, and comparison conversations happen here constantly.
When your @-handle gets hit repeatedly in a short window — a product launch, a viral thread, a news mention — X's notification system lags and occasionally drops items. A dedicated monitor running continuously does not miss posts just because volume spiked. You see every hit, in order, with timestamps.
Reply farms target any X account with measurable engagement. Without scoring, your team wastes time reading AI-generated noise, scam replies, and engagement-farm posts before reaching real customer conversations. At scale, manual triage of bot replies is a full-time job that adds zero value.
X notifications only cover your own @-handle. If you want to watch a competitor's brand name, monitor a campaign hashtag, or track an industry keyword, you need a second tool — or you just miss it. Most teams resort to saved searches they check manually and forget by Friday.
Four capabilities built specifically around X monitoring — not retrofitted onto a publishing platform.
Set one monitor per keyword, handle, or hashtag. Every matching post streams into your inbox in real time — @-mentions of your handle, brand name mentions without the @, competitor handles, and campaign hashtags all in the same filtered view. No saved-search tab to remember to check.
A keyword monitor set to your brand name (without the @) catches every post where someone types your product name organically — the conversations X never tells you about. These are often the most authentic signals: honest opinions posted for an audience, not addressed to you, which makes engaging them high-value and low-risk.
Every mention author is automatically scored across 30+ signals: account age, follower-to-following ratio, AI-generated text patterns, and known scam phrases. The inbox shows Human, Suspicious, or Spam tier badges. One click hides all bot-tier posts so your team sees only real conversations worth engaging.
Reply, like, retweet, quote-tweet, or bookmark any mention directly from the inbox row — no flipping tabs to X.com. Triage high-priority @-mentions first, sweep unlinked brand mentions second, and archive or ignore competitor noise — all in one interface that remembers where you left off.
The gaps that close once a monitor replaces manual notification-checking.
Industry benchmarks consistently show that a third to half of posts mentioning a brand do not include the @-handle — meaning they produce zero native notification. The exact share varies by brand size and category, but for most products, unlinked mentions represent the majority of what is being said publicly. A keyword monitor is the only way to surface them systematically.
X conversations have a short half-life. A reply posted within 60 minutes of the original mention lands while the thread is still active and the author is still engaged. Real-time monitoring makes that window achievable without someone manually refreshing a saved search every few minutes across every monitor keyword.
Connect one X account and set three monitors on the free plan — no credit card. Most teams discover their first unlinked mention within the first 24 hours and upgrade to Pro once they see the actual mention volume they had been missing. The free plan is not a trial with a timer: it stays free as long as you need it.
A Twitter (X) mentions tracker is a dedicated monitor that watches for your brand name, @-handle, or any keyword across all public posts — not just the subset X's notification system surfaces. X's native notifications are lossy: they miss posts from accounts you don't follow, throttle high-volume periods, and can't filter by keyword or exclude bots. A proper tracker like ReplySocial catches every mention — including unlinked ones where someone types your brand name without the @-tag — and routes them into a single inbox with spam pre-filtered, so you respond to real conversations instead of chasing noise.
The free plan covers one X account and up to three monitors — no credit card required. That is usually enough to start tracking your @-handle mentions and one brand keyword before you commit to anything. Pro is $25/month flat: unlimited X accounts, unlimited monitors, unlimited team members, and BotBlock spam filtering. There are no per-seat fees and no per-account upcharges — the price does not change whether you are monitoring one handle or twenty. Most teams move to Pro once they see the volume of unlinked mentions they had been missing on the free plan.
An unlinked mention is when someone writes your brand or product name in a post without using your @-handle — so X does not notify you and the author does not expect you to respond. These are often the highest-signal conversations: real frustration, honest praise, or competitor comparisons posted for an audience, not for you. A keyword monitor set to your brand name (without the @) catches all of them. ReplySocial runs this as a separate monitor so you can triage @-mentions and unlinked mentions with different urgency — direct @-replies usually need a faster response than an organic brand mention in a thread you stumbled into.
Mention and Awario are social listening platforms — they index mentions into dashboards, charts, and share-of-voice reports. ReplySocial is built around the reply workflow: every mention lands in an inbox where you can reply, like, retweet, or quote-tweet without leaving the app. If your goal is to respond fast across X (and Reddit, Facebook, LinkedIn) rather than build weekly analytics reports, ReplySocial fits better. If you need deep historical trending and competitor share-of-voice charts, Mention or Awario are more appropriate — we are honest about that tradeoff. ReplySocial also integrates BotBlock spam scoring, which neither competitor offers.
Yes. Each monitor in ReplySocial targets one keyword, handle, or hashtag — and you can run as many monitors as you need on Pro. A typical setup has one monitor for your @-handle, one for your brand name without the @, one or two for competitor handles, and one for the branded hashtag you use in campaigns. All of them feed into the same inbox and you can filter by monitor to focus. Competitor monitors are useful for surfacing churn signals — when someone complains about a competitor, that is a conversation worth joining from a credible position, and timing matters.
No X Premium subscription is required on your side. You connect your X account via standard OAuth — the same login flow any third-party app uses — and ReplySocial's monitors start running immediately. You do not need to apply for elevated API access or pay X for enterprise data access. The free plan starts with one account and three monitors in under two minutes. BotBlock author scoring runs on ReplySocial's side automatically; it does not require any additional permissions from your X account.
Connect one X account and set your first monitor in under two minutes. No X Premium required. The free plan catches real mentions — upgrade to Pro for unlimited monitors, BotBlock spam filtering, and a flat $25/month price.