Practical, opinionated guides on B2B social, Reddit marketing, build-in-public, founder-led marketing, and the monitoring-first workflows that turn social into pipeline. Written for people shipping things, not generalist marketers.
A practical B2B social media playbook — why B2B differs from B2C, the four-channel mix (X, LinkedIn, Reddit, Facebook), the monitor-first philosophy, an ICP-fit lead flow, six illustrative vignettes, the tooling stack, and a 30-day starter plan.
A no-fluff Reddit marketing playbook — why Reddit is different, how to find the subreddits where your buyers actually live, the participate-first rule, the conversation framework, six vignettes, the tooling stack, a 30-day starter plan, and how to measure impact when attribution is broken.
The pillar social media playbook — the four-stage system that connects audience, channel mix, listening, and engagement; the audience-fit map across six audiences; six illustrative vignettes; a 90-day starter sequence; and a measurement model that survives the attribution gap.
A no-fluff small-business playbook for X — whether the channel is worth it for your business, the owner-operator profile that wins, the seven-decision profile setup, the four post types that actually drive business, the 30-minute reply hour, six illustrative vignettes, the SMB tooling stack and what to avoid, and a 30-day starter plan.
Build-in-public is half broadcasting and half listening, and most operators only do the broadcasting half. This playbook covers the audiences your updates actually reach, the asymmetric content mix that compounds, six illustrative vignettes, the reply discipline that turns peer applause into pipeline, the tooling stack and what to avoid, and a 30-day starter plan with measurable outcomes.
A no-fluff growth playbook for X — the growth math that determines whether the channel can work for you, the first-1,000 game vs. the next-10,000 game, the four post shapes that compound, the reply-on-bigger-accounts loop that nobody talks about, six illustrative vignettes, the algorithm myths to ignore, the tooling stack and what to avoid, and a 30-day starter plan with measurable outcomes.
A no-fluff founder-led marketing playbook — why the founder-as-distribution model works in 2026 and where it breaks, the authority arc from anonymous to category-shaped voice, the four post archetypes that compound founder credibility, the listening half nobody runs, six illustrative vignettes, the trust myths to ignore, the tooling stack and what to avoid, and a 30-day starter plan with measurable outcomes.
A no-fluff strategic playbook for brands deciding whether — and how — to commit a year of brand-investment resources to X. The five strategic shapes a brand can run, the three pre-condition diagnostics that separate worth-it from wasted, the four-quarter brand-investment roadmap, six illustrative vignettes, six strategic myths to ignore, the strategic stack and what to avoid, and a 30-day kickoff plan with measurable outcomes.
More playbooks shipping soon. Want a topic covered? Email us.
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